Advertising Photography in Hong Kong

In 1999, I was commissioned to create a series of advertising photographs for Winterthur Swiss Insurance in Hong Kong. Working closely with their marketing team, I delivered high-impact imagery that captured the brand’s core values of trust, security, and Swiss precision within a modern Hong Kong context. Shot on film with a mix of studio and location setups across the city, the campaign featured clean, confident visuals that effectively communicated protection and peace of mind to both corporate and individual clients. The photographs were widely used across print ads, billboards, and promotional materials throughout Hong Kong and the region, contributing to a successful branding campaign for one of Switzerland’s most respected insurance groups.